Baz Luhrmann’s Film-Worthy Townhome

Cinematic geniuses Baz Luhrmann and Catherine Martin direct beautiful films and create iconic costumes and sets between them. So when their Gilded Age townhome went on the market, its interiors needed to be staged as theatrically as their work on the silver screen. IMG did just that with fresh furnishings and art and launched a marketing strategy to land coverage of the listing in several outlets including Architectural Digest, Cottages & Gardens, Forbes, Mansion Global, New York Post, Realtor.com, and Robb Report.

Project highlights

192.2M

audience reached through PR

578K

social media video views