No one will promote your property quite like IMG. LaunchPad has all the marketing tools to attract the right attention to your listing and the results to prove it. We add value to your listing through our award-winning designs and then convey that value through our vast reach to prime clientele using our bespoke, multi-tiered approach to PR and marketing.
Key stats
industry social media presence
than any other staging firm
in press reach
of reach, ad value, and share of voice across the industry
across social media platforms
IMG commands four times the share of voice compared to others in the industry—meaning exponentially greater visibility for your listings among key demographics. Our strategic, multiplatform approach ensures your property gets maximum exposure, reaching the right audience faster and driving results that speak for themselves.
HERE’S HOW WE DO IT
Bringing you invaluable reach, IMG puts your properties in front of the right audiences with regular features in A+ publications. See your property on the pages of Architectural Digest, The New York Times, The Wall Street Journal, ELLE Decor, Mansion Global, Forbes, Interior Design Magazine, Inc. Magazine, Robb Report, Vogue, New York Post, and more. Bring buyers inside your listing with major TV appearances on Netflix, BravoTV, NBC, CBS and Fox, including NBC’s Open House NYC. Your property could be the next media darling!
With an unsurpassed following across all social platforms, we bring your projects to more targeted, high-level buyers than anyone else. From captivating walk-through reels that exceed 1 million views to multi-photo carousels that bring a listing to life, IMG keeps our audience actively engaged.
Get direct exposure in front of the right audience. We’ll bring your properties to the inboxes of ultra-high-net-worth-individuals (UHNWIs), VIPs and luxury brokers through highly engaged aesthetic email marketing campaigns. With open rates that outperform the industry, we announce every property we work with when it hits the market, when it’s sold and when it’s in contract.
Gone are the days of boring open houses—IMG brings you immersive experiences from brand activations to gallery pop-ups and more. Whether it’s an intimate design conversation with Cheryl Eisen inside a penthouse or a VIP-studded cocktail evening, IMG gets your target buyer demographic as well as the press buzzing about your listing by experiencing it firsthand.
Compelling photography goes beyond mere images, offering a glimpse into the heart of a living space. Our skillful composition, thoughtful angles and keen eye for detail elevate simple shots into visually stunning narratives that speak to a refined aesthetic that ensures your property will stand out from a sea of traditional real estate photography.
Services
